The Joy of Text SMS plugin for WordPress is an essential tool for our business. We use it to alert our staff of adverse weather, business level demands, and weekly operation updates with Bitly links in the SMS message linking to our website. It’s also a great plugin because we have a dedicated SMS number through Twilio and don’t need to use our personal cell phone numbers. There are so many great features of this plugin it’s difficult to pin point the best parts. All in all, this is a great tool with continual improvements by the developer. 5 Star rating.